Fernando Santos Granero

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8. Members of the elite in official parade, Iquitos, 1927.

After 1914, Loreto’s “grand commerce” changed its configuration. By 1929, only 14% of the merchant houses that operated during the rubber era were still active. Among these were the majority of the large Peruvian merchant houses, some of the large foreign-owned but Peruvian-based companies, and some of the small and medium-size firms that, thanks to the closure of their larger rivals, were able to expand. With the disappearance of most firms that acted as agents for large European and US companies, the region’s commerce became even more disengaged from foreign capital.

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